How To Make a Unique Logo Without Spending Money
You’re here, reading this post because after so many years trying to market your business and attempting to build your own brand, you finally realize how important it is to have a good logo. It’s true that making a logo back in the day meant hiring a graphic artist to come up with something that’s professional-looking; but thanks to all sorts of online tools, most of which are free, creating DIY logos no longer requires spending money. Well, the only challenge really is figuring out a way to create a logo that will be completely unique to your business or brand.
Find a Good Online Tool
Obviously, the first step in this logo creation process is to find the best online tool. You have the option to go for a free online tool or maybe pay a bit for a premium version that’s usually less than $20.
You probably have heard people saying that the first thing you must come up with is the text or figure to incorporate in your logo, but we believe that the shape is a more important foundation. The shape has to be considered the base of your logo design. As soon as you come up with the shape, you then can begin experimenting with colors, effects, and sizes.
The Simpler the Better
Bear in mind that in creating logos, keeping it simple will do the trick. In fact, it’s a very common mistake for beginners to go the extra mile to make their logos fancy, eventually overdoing it. In reality, the two things you just have to be utterly concerned about are the shape and font. If you insist on using too many colors or fonts, there’s a chance the message you are trying to convey to your targeted audience won’t be relayed.
Another important rule in creating a logo is to never copy a concept from someone else. This right here is the very essence of being unique. And if you insist on copying some elements of another logo, you end up losing because it is more likely that you’re copying from a bigger and more established brand.
Think Outside the Box
Lastly, don’t forget to tap the creativity in you by thinking outside the box. It’s the reality that brands stick to the common and conventional that’s making them fail to come up with a unique logo which instantly stands out. If you really are serious about your success in your first attempt to make a logo for your brand, then you have to dare to be different.